How enterprise brands deliver value through digital centers of excellence

As a Client Partner at Bazaarvoice, I’m often asked,”How do other companies do it?” From digital strategy to building cohesive word-of-mouth (WoM) programs and internalizing WoM, what is the secret sauce? To start answering these questions, I’ve interviewed two industry thought leaders, whom I’ve had the pleasure of working with over the past few years: Tom Laier, Global eCommerce and eMarketing Manager for the Consumer Business Group at 3M, and Jon Shen, Senior Director of Interactive Marketing and Consumer Promotions at ConAgra. To learn more about how enterprise businesses execute digital strategy, I spoke with Tom and ...